Beyond messaging: why Maropost’s scalable, unified platform outpaces Attentive

When evaluating customer engagement platforms, many brands narrow the choice to Maropost and Attentive. Both offer SMS and email marketing, but the similarities end there. The real question isn’t about who does messaging better — it’s about who helps you build a long-term growth engine.

Here’s why Maropost consistently proves the smarter, more future-ready choice.

• Attentive positions itself as an SMS-first platform with email capabilities layered on. It delivers well in those two areas, but the scope is limited.
• Maropost is built as a comprehensive omnichannel solution—uniting SMS, email, web, mobile push, commerce, loyalty, and customer service into one cohesive platform.

Instead of stitching tools together, you operate from one connected system.

• Attentive’s volume-based model means costs increase sharply as you scale campaigns, particularly SMS. Growth comes with an ever-higher price tag.
• Maropost offers transparent, predictable pricing that enables brands to expand reach without financial friction.

Growth shouldn’t feel like a penalty—it should feel like progress.

• With Attentive, data often lives in silos, tied to campaigns rather than the entire customer journey.
• Maropost consolidates your data into a single customer view. Every touchpoint—email, SMS, commerce, support—feeds into one profile, enabling richer segmentation and precise personalization.

The result: stronger relationships and higher customer lifetime value.

• Attentive is optimized for campaign execution. Effective, but transactional.
• Maropost is architected for full lifecycle engagement—from acquisition to retention. With loyalty programs, journey orchestration, and commerce tools included, Maropost doesn’t just run campaigns; it powers customer growth.

It’s the difference between sending messages and building customer journeys.

• Attentive provides software with onboarding and support, but the model is largely self-directed.
• Maropost delivers both technology and partnership—offering growth consulting, deliverability expertise, and hands-on success teams that scale with you.

Because sustainable growth requires more than a platform—it requires a partner.

The verdict

Attentive is a capable solution if your strategy is limited to SMS and email campaigns. But if your vision is holistic growth, sustainable costs, and a unified customer experience, the clear choice is Maropost.

With Maropost, you gain more than messaging. You gain a growth engine that unifies channels, deepens customer relationships, and scales without compromise.