Editor's note: this is the sixth in a 10-part series on Maropost Commerce Cloud.
Growth isn’t about potential, it’s about proof
For mid-market brands, feature lists aren’t persuasive on their own. What matters is whether real businesses have used a platform to unlock growth. Maropost has the case studies to prove it, showing how brands achieved dramatic revenue gains, expanded catalogs, and lifted conversion rates by simplifying their tech stacks.
When scale exposes cracks in the stack
Starter platforms are fine for smaller catalogs or single-channel retailers. But once you start scaling—tens of thousands of SKUs, wholesale buyers, multiple fulfillment locations—the cracks show. Inventory sync lags, reporting doesn’t align, and integrations start failing. Teams spend more time troubleshooting than growing.
That’s what Altapac, an Australian auto parts retailer, faced. They had outgrown a patchwork system and needed stability. After moving to Maropost, they scaled from 7,000 to 72,000 SKUs and posted 200% year-over-year growth in online orders. What used to be bottlenecks became strengths: smoother stock management, faster fulfillment, and cleaner campaigns.
B2B growth requires enterprise-grade power
Wholesale and B2B are huge opportunities for mid-market brands, but they’re also where many platforms falter. Bulk orders, complex catalogs, and custom pricing are often shoehorned into systems that weren’t designed for them.
Speed Parts, another Australian retailer, hit that wall. They had grown to 50,000 SKUs but were straining under the weight of wholesale complexity. After adopting Neto by Maropost, they scaled to 700,000+ SKUs and sustained 20%+ annual growth. By unifying operations across stores, marketplaces, and wholesale channels, they kept growing without drowning in apps.
Conversion wins prove the customer impact
Growth isn’t just about scaling catalogs—it’s also about converting the customers you already reach. Storiarts, needed to make their on-site search and recommendations more effective. After integrating Maropost’s Merchandising Cloud, their search conversion rate jumped to 9.5%, and their overall conversion rate climbed by 4%. Those numbers compound across every visit, turning site traffic into measurable revenue.
Why these stories matter for mid-market brands
Altapac, Speed Parts, and Storiarts aren’t edge cases. They’re proof points showing what mid-market brands can achieve when they move beyond fragile app stacks. The patterns repeat:
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SKU counts grow without systems breaking
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Revenue growth sustains at 20–200%+
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Conversions climb with smarter merchandising and automation
These outcomes resonate because they’re the same challenges most mid-market brands face—just solved with the right foundation.
A scenario you’ll recognize
Imagine running a lifestyle brand with both retail and wholesale channels. On a starter platform, wholesale requires manual invoicing, promotions require three different apps, and search tools don’t talk to your catalog. As you grow, the friction multiplies, creating delays, errors, and lost opportunities.
With Maropost, wholesale buyers, retail shoppers, and marketplace customers all connect through the same system. Campaigns launch faster because marketing and commerce share one data set. Recommendations and search are powered by AI, improving conversions without manual effort. Instead of scaling chaos, you scale growth.
Why proof drives confidence to scale further
For ambitious mid-market brands, the biggest hurdle isn’t just technology—it’s confidence. Seeing peers achieve 200% growth, expand to hundreds of thousands of SKUs, and lift conversions shows what’s possible. Proof builds momentum, and momentum fuels bigger bets: expanding into new channels, launching new product lines, and serving more demanding customers.
With Maropost, you don’t just get tools, you get a foundation already proven by brands that look like yours.