Green Valley Natural Solutions reaches 99% inbox placement on 11 million emails a year

About Green Valley Natural Solutions

Green Valley Natural Solutions lives in email. The business runs on bulk email at scale: high-volume sends, a multi-brand catalog, and email list management built around contacts segmented by brand, product purchased, and other metrics. When placement slips, revenue slips with it.

They’ve been here before. Green Valley switched away from Maropost, tried other platforms, and came back. Deliverability and platform capability at scale made the difference. Now they’re on the Maropost email marketing platform (Marketing Cloud) again, running programs that grow and retain the list while new contacts and revenue streams keep opening up.

99% inbox placement at 11 million sends a year

Challenge

At roughly 11 million emails a year, inbox placement isn’t a nice-to-have. It’s the business. Green Valley sends 100+ bulk emails per month across brands and product lines. When they tested other platforms, deliverability didn’t hold up. Sends went out, but too many never reached the inbox. They returned to Marketing Cloud because placement had to be reliable before anything else could scale.

Solution

Green Valley needed mass email volume without sacrificing the inbox. On Marketing Cloud, the team now averages 99% inbox placement as a bulk email sender while contacts stay organized by brand, product purchased, and other metrics. Personalized email marketing through segmentation runs in the background, so growth and retention don’t depend on rebuilding every campaign from scratch.

Result

• 99% average inbox placement across high-volume bulk email sends
• 11 million emails per year, with room to keep scaling
• Contacts segmented and managed by brand, product, and behavior
• Programs driving list growth and retention
• New revenue streams and contact growth taking hold

Re-engagement journeys bring lapsed contacts back

Challenge

Winning new contacts is only half the equation. Green Valley’s team knew lapsed subscribers were leaving revenue on the table. They needed a way to bring people back consistently, not scramble for a one-off campaign every time engagement dropped.

Solution

Re-engagement journeys on the Maropost email marketing software brought lapsed contacts back into active sends. Email marketing automation runs those programs in the background. They are due for a refresh, but they’re still performing. Re-engagement is ongoing operations now, not a fire drill.

Result

• Lapsed contacts re-entering active sends through re-engagement flows
• Win-back running continuously while the team optimizes
• Win-back treated as a growth lever, not a one-time fix

Looking ahead

Green Valley isn’t standing still. The team is already opening new revenue streams and growing the contact base. Next up: sharper attribution. Individual URL tracking and reporting will show exactly which campaigns drive revenue, so they can invest more in what’s working and keep the momentum going.