Marketing Cloud

Turn browsers into buyers, automatically.

Built to sell, not just send. Marketing Cloud's email marketing software and SMS marketing platform run lifecycle journeys from one place. Set it up once. Let it run.

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Marketing Cloud product preview
Email + SMS

Email + SMS

Replace 3-5 disconnected tools with one platform.

Email, SMS, and journeys run from one spine: one segment, one suppression list, one audit trail.

Automation

Automation

Recover 18% of abandoned carts automatically.

Behavioral triggers catch every browse, lapse, and cart the instant it happens. No manual send required.

Audience

Audience

Build a segment in just 5 minutes, not entire days.

Segments, engagement, and purchase history live in one record, so personalization reflects who a customer is.

Email + SMS, one platform

One platform. Every channel. Finally connected.

Stop maintaining separate logic for email and SMS. Marketing Cloud shares audience data, templates, approvals, and reporting across both channels: one segment, one suppression list, one audit trail, not two.

Email campaigns

Email Campaigns

Every email, from one screen.

Create, schedule, and measure promotional and lifecycle email, with A/B testing and approvals built in before anything goes live.

SMS campaigns

Text Campaigns

SMS without the bolt-on.

Reach opted-in mobiles for promotions and alerts from the same platform as email, with compliance controls and permitted sending-hour rules built in.

Journeys + automation

Enter on behavior.
Not on a schedule.

Journey Builder runs visual, multi-step automations for email, SMS, and push, triggered by what a customer actually does. Entry rules, waits, splits, and exits sit on the same contact record as your broadcast sends, so a journey never fights with the promotion going out the same day.

Journey builder

Journey Builder

Build the journey. Not the backend.

Visual multi-step automation for email, SMS, and push, with templates already built for Welcome, Abandoned Cart, Nurture, Advocacy, Lapsed Buyer, and Re-Engagement.

Behavioral triggers

Behavioral Triggers

Triggered by action, not a calendar.

Entry rules fire on real behavior and events, like a browse, a purchase, or a lapse, so the moment doesn't pass before you act on it.

Audience + attribution

One audience truth.
No more over-messaging.

Contact 360 combines email, SMS, and purchase history into a single operating picture. Segments reflect who a customer actually is. eRFM cohort intelligence tells you who's a champion, who's at risk, and who's gone quiet, automatically.

Contact 360

Contact 360

See the whole customer. Not just an inbox.

Consolidated engagement, purchase history, and list membership in one record, so every team works from the same picture.

eRFM reporting

eRFM Analysis

Know who's about to churn before they do.

Recency, frequency, monetary, and engagement scoring surfaces champions, at-risk, and inactive cohorts automatically. No manual analysis required.

UNIFIED COMMERCE

Pair it with the rest of Maropost.

Marketing Cloud gets more powerful paired with the platform. Shared customer profiles, shared logins, one platform instead of three separate systems to manage.

Integrations

Connects to everything else you run.

Marketing Cloud syncs natively with Neto and connects to the commerce and CRM tools you already use, so customer and order data flow in without custom API work.

Neto
Retail Express
Shopify
Salesforce
Magento
Meta
Digioh
Keap

Customer stories

Results customers talk about.

“4× higher open rates than the industry average.”

Mercedes-Benz

“Takes it to another level that we couldn't on our own.”

REDEF

“18% year-on-year revenue growth in the past 12 months.”

Mediscrubs

“Nearly $11,000 in revenue from two SMS sends.”

TradeWins Publishing

“Deploy automation about 10x faster than before.”

Haymarket Media

“The best platform with the best service and support.”

BioTrust

Ready to run your whole business from one platform?

Join thousands of brands running smarter on Maropost

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Frequently Asked Questions

Straight answers on email, SMS, and journeys in one platform.

Marketing Cloud is Maropost's lifecycle messaging platform: email, SMS, journeys, and audience management in one place. It's built for retention and promotional teams who want governed sends and automations without stitching together separate tools.

Yes. Marketing Cloud is a full email marketing platform: campaigns, A/B testing, approvals, and reporting, plus SMS and journey automation on the same system.

Yes. Text Campaigns let you reach opted-in mobiles for promotions and alerts from the same platform as email, with compliance controls and permitted sending-hour rules built in. SMS is the one Marketing Cloud feature with an additional cost beyond the core platform.

Retention and promotional teams at ecommerce and multi-brand businesses already running on Maropost, who want one platform for lifecycle messaging instead of managing a separate ESP, SMS tool, and journey builder.

Email marketing is sending targeted messages, campaigns, and automated sequences to a permission-based list to build relationships, promote products, and drive revenue.

Marketing automation uses software to trigger messages and workflows automatically based on customer behavior, replacing manual, one-off sends with rules-based, always-on campaigns.

Lifecycle marketing tailors messaging to where a customer sits in their relationship with a brand, from welcome and onboarding through retention, win-back, and advocacy.

Email deliverability is the rate at which sent email actually reaches the inbox rather than spam or bulk folders, driven by sender authentication, engagement, and list hygiene.

Omnichannel marketing coordinates messaging across email, SMS, web, and other channels so a customer gets one consistent experience regardless of where they engage.

Email marketing is one channel. Marketing automation is the system of triggers and workflows that decides when to use it, so campaigns fire based on behavior instead of a fixed calendar.