The challenge
Shopping Express, one of Australia’s leading online tech retailers, offers “the latest and greatest technology” across an extensive range of brands and categories. From PC hardware to peripherals, the company caters to everyone from casual shoppers to dedicated PC builders.
As the business scaled, maintaining a seamless shopping experience across such a vast catalogue became increasingly complex. The team needed a solution that could simplify discovery and ensure every customer quickly found what they were looking for — without overhauling their entire site.
Shopping Express implemented Maropost Merchandising Cloud, integrating AI-powered tools that transform how customers browse and buy.
Merchandising Cloud’s advanced personalisation engine builds dynamic user profiles, tailoring search results and recommendations to each visitor’s behavior and preferences. The result: a smarter, faster, more intuitive online shopping experience.
The integration process was smooth, requiring minimal disruption while instantly elevating the store’s digital merchandising capabilities.
The results
With its enhanced Smart Search and Recommendations capabilities, Shopping Express customers can now discover products faster and more intuitively.
The platform automatically highlights trending items, recently viewed products, and new arrivals, while Smart Collections dynamically organise results with personalized ranking and filters.
Together, these features create a seamless, engaging journey from search to checkout — helping Shopping Express continue its mission to deliver the best tech with the best experience.