About GleeFull Supplements
GleeFull Supplements is a Canadian-owned brand selling supplements for women through its Shopify store. The team already ran an email program on a primary platform, but had no dedicated IP address of its own.
They brought in Maropost email marketing software (Marketing Cloud) as a second platform, connected to that same store, to test whether their own IP would improve email deliverability. Over the last four months, its strongest campaigns on Maropost delivered unique open rates of 45–55% on sends of 105k–137k recipients, and $4,000–$4,500 in attributed revenue each.
"Maropost's platform and team have helped us get more out of email marketing by turning performance data into actionable insights that help us continuously improve our strategy."
Tricia Viclar, Sales Director
GleeFull Supplements
A dedicated IP address and email deliverability GleeFull can measure
Challenge
GleeFull's primary email platform had no dedicated IP address. The team could not test what their own sending IP would do for email deliverability.
Solution
They added Maropost email marketing software (Marketing Cloud) as a second platform and set up a dedicated IP address: a sending IP used only by this brand. The existing email program stayed in place. The new IP ran next to it, so the team could test whether their own IP would improve email deliverability.
Result
- Higher open and click rates, supported by the dedicated IP, creating an opportunity to drive incremental revenue through email marketing
- Unique open rates of 45–55% on the strongest campaigns of the last four months, across sends of 105k–137k recipients
- $4,000–$4,500 in attributed revenue from each of those campaigns
- Deliverability consistently solid on Maropost. Across sends of 100k+ recipients, "we're seeing stable, strong open rates, which suggests we're landing in the inbox reliably."
eCommerce email marketing that stays in sync with Shopify
Challenge
GleeFull sells on Shopify and runs email on a primary platform. They needed a dedicated IP address on that store, connected directly to Shopify, without replacing the email strategy they already used.
Solution
GleeFull set up Maropost alongside its existing email strategy and connected it directly to Shopify. The dedicated IP and the Shopify store sit on the same second platform.
Result
- Maropost connected directly to the Shopify store GleeFull already sells on
- The existing email strategy stayed in place
A click report that shows what's working inside every send
Challenge
GleeFull could see overall clicks on a send, but not which sections of the email were driving them. That meant second-guessing which content blocks actually worked.
Solution
Marketing Cloud reports clicks by content block, not only for the whole send. "Maropost showed us which sections were driving clicks, helping us identify what to keep, optimize, or remove in future emails," Viclar says.
Result
- Visibility into which content blocks drive clicks
- Sections kept, optimized, or removed based on that report
- Later emails built from those results instead of guesswork
Looking ahead
With a dedicated IP address established in the Maropost email and SMS marketing platform (Marketing Cloud), and Shopify connected directly to it, GleeFull has a setup it can keep building on. Future campaigns can continue benefiting from the solid deliverability they've already seen on sends of more than 100,000 recipients, while click reporting helps the team refine content based on which sections subscribers engage with.
That gives GleeFull a way to keep improving each campaign from the last and continue pursuing incremental revenue through email marketing.
