About Top Speed Golf
Top Speed Golf helps golfers improve their game through online instructional videos. Visitors can start with a free video course, and a membership opens the full course library. The company also sells golf training aids and clubs and manages multiple brands.
The team sends about seven to eight emails a day to its 240k list, and it runs that program in the Maropost email and SMS marketing platform (Marketing Cloud).
"Fast UI, dedicated IPs, great customer support, easy to manage."
Isaiah Elliott, Head of Email & Retention
Top Speed Golf
Dedicated IPs and brand separation across multiple brands
Challenge
Before Maropost, the team used Drip. "It didn't allow us to do what we needed to at scale and keep things clean," says Elliott. "We manage multiple brands and needed custom IPs and brand separation."
Solution
The team moved to the Maropost email and SMS marketing platform (Marketing Cloud). Dedicated IPs were among Elliott's reasons for choosing it, and custom IPs were one of the two needs he named when describing why Drip fell short.
Day to day, the team uses Marketing Cloud for email and SMS marketing, along with segments, journeys, reporting, and automation. Checkout Champ and Facebook connect to the account. Alongside that setup, the team built its own AI automated tool that loads email content and gets it ready to be scheduled. "We sent about 7 to 8 emails a day so this has saved us a ton of time," Elliott says.
Result
- Monthly revenue increased 119% within the first four months on Maropost
- Email content ready to be scheduled in 20 seconds or less with an AI tool the team built
Looking ahead
Top Speed Golf now has dedicated IPs, connections to Checkout Champ and Facebook, and an AI tool that gets each email ready to be scheduled in 20 seconds or less, all supporting a 240k list and about seven to eight emails a day.
If the team continues on Marketing Cloud, that setup carries forward: dedicated IPs for its sends, segments and journeys for automated messaging, and reporting on each send. SMS is already part of the account, so the team can also use text messages alongside email without adding another platform.
