Overview

Maropost Marketing Cloud is Maropost’s email and SMS marketing platform. It helps brands turn one-time buyers into repeat customers: welcome them, recover carts, promote the catalog, and win them back when they stall. For teams comparing platforms, the main advantage is that email, SMS, automation, customer data, and reporting stay connected instead of being managed as separate systems.

Ecommerce teams get the deepest fit (catalog, cart, repeat purchase). Other industries use it to capture and nurture leads, send transactional email and SMS, and re-engage quiet contacts.

Maropost email & SMS marketing platform is built on three parts:

  • Maropost email marketing: build, send, and report on campaigns, landing pages, and transactional email
  • Maropost SMS marketing (add-on): texts, keywords, promotions, and order updates on the same contacts
  • Journey Builder: automated paths such as welcome, cart abandon, nurture, and win-back across email and SMS

Who Maropost email and SMS marketing platform fits best

Maropost fits best when a team wants email, SMS, and marketing automation connected in one platform instead of managed as separate tools. It is especially strong for ecommerce brands, but it also supports lifecycle teams that need to capture leads, nurture them, send transactional messages, and re-engage quiet contacts without breaking the workflow apart. That matters when buyers are comparing platforms based on whether channels, data, automation, and reporting can stay unified as the program grows.

  • Best fit for ecommerce teams: connect catalog, cart, repeat purchase, and retention work across email and SMS
  • Useful for lifecycle teams outside retail: run welcome, nurture, transactional, and re-engagement programs from the same platform
  • Stronger when channels need to stay connected: keep contact data, segments, and journeys aligned across email and SMS
  • Stronger when reporting needs to stay close to execution: build, send, automate, and review performance without moving the work across separate systems

Built for ecommerce growth and lifecycle marketing

Ecommerce is where Maropost started, and it is still the deepest fit: catalog, cart, repeat purchase, and more sales from the people you already have. We built the email marketing platform around that work, then expanded it step by step so the same product also covers lifecycle marketing. SMS is an add-on on that email product, and Journey Builder runs the paths across both when you need them. In practical terms, that means teams can compare Maropost against more fragmented setups and see one platform handling campaign build, targeting, send, automation, and performance review together.

  • Ecommerce growth: catalog, cart, and repeat purchase. Promos, cart abandonment, post-purchase, and win-back.
  • Lifecycle marketing: welcome, nurture, transactional email & SMS, and re-engagement when contacts go quiet.

With Maropost, you can:

  • Build and send email campaigns with Maropost email marketing
  • Add SMS for texts, keywords, promotions, and order updates
  • Create automated customer journeys with Journey Builder, including welcome, nurture, cart abandonment, post-purchase, win-back, and re-engagement
  • Manage customer data in one place with Unified Contacts, including audiences, tags, custom fields, and engagement history

What started as a way to help businesses communicate with their customers is now one of the leading email marketing platforms, used first by ecommerce brands and also by lifecycle teams outside retail.

Email, SMS, and Journey Builder in one platform

Email marketing in Marketing Cloud

Maropost's email marketing software: builders, campaigns, landing pages, deliverability, and reporting in one workspace for promotional, lifecycle, and transactional work:

  • Content Builders (drag-and-drop, HTML, pull-from-URL)
  • Campaign scheduling, A/B testing, and email reporting
  • Landing pages, product recommendations, and deliverability tooling on the same path

SMS marketing in Marketing Cloud

Maropost SMS marketing is the texting layer in the same product, beside email on the same contact database:

  • SMS campaigns, keyword opt-in, and list management
  • Link tracking and SMS reporting
  • Opt-in status, segments, and journey logic that stay consistent with email

Marketing automation in Marketing Cloud

Journey Builder is Marketing Cloud's automation layer for cross-channel ecommerce paths:

  • Triggers such as subscribe, purchase, cart abandon, segment entry, and API events
  • Actions such as send email, send SMS, wait, and branch
  • Lifecycle templates without rebuilding audiences in another tool

Create, send, and measure in one platform

Maropost email and SMS is based on three major parts. Email marketing, SMS, and Journey Builder all run through that same loop:

  • Create and target
  • Send and schedule
  • Measure

Create and target

Build and personalize before anything sends:

  • Email content in Content Builders (drag-and-drop, HTML, pull-from-URL), plus SMS templates and tracked links
  • Landing pages, product recommendations, and acquisition forms on the same campaign path
  • Personalization, shared asset libraries, and AI-assisted segments

Send and schedule

Launch email and SMS with control:

  • Broadcast campaigns, A/B splits, send-time and recurring options, plus test sends and pre-send spam checks
  • Promotional and transactional SMS, with quiet hours and consent on the same contacts
  • Dedicated sending IPs, domain setup so email reaches the inbox, deliverability monitoring, and SMS registration

Measure

See what the send did:

  • Campaign reporting and journey performance (opens, clicks, conversions, revenue)
  • Email content heat maps and SMS custom message reports
  • eRFM (engagement Recency, Frequency, and Monetary) so the next build uses who is buying and who is drifting

How email, SMS, and Journey Builder connect

The practical test for an email and sms marketing platform is whether channels connect in production, not only in a pitch. In Maropost, that connection shows up in three places:

  • Unified Contacts hold email and SMS subscription status, tags, custom fields, and engagement history on one profile
  • Shared segments built on purchases, opens, clicks, or web behavior feed both one-time campaigns and ongoing journeys
  • Journey Builder coordinates email and SMS steps from the same trigger, with delays and branching between channels

FAQ

What is Maropost Marketing Cloud? Maropost Marketing Cloud is Maropost email & SMS platform, with Journey Builder for welcome, cart recovery, catalog promos, lead nurture, transactional messages, and win-back.

What does Maropost email marketing software include? Builders, campaigns, landing pages, A/B tests, deliverability, reporting, and transactional email. You can run newsletters, promos, welcome and win-back programs without turning on SMS.

Is Maropost SMS marketing required, or is it an add-on? It is an add-on. Email is the core product. You can start with Maropost email marketing only, then add SMS on the same contacts when you want texts, keywords, promotions, or order updates.

What does Journey Builder do in Maropost email & SMS marketing platform? Journey Builder automates paths such as welcome, cart abandon, nurture, and win-back. It can send email, and SMS when that add-on is on, from the same trigger, with waits and branches between steps.

Is Maropost email & SMS platform only for ecommerce, or can we use it if we are not a store? Ecommerce is the deepest fit (catalog, cart, repeat purchase). You can still use it if you are not a store. Lifecycle and other industry teams use it to capture leads, nurture them, send transactional email & SMS, and re-engage quiet contacts.

How is Maropost email & SMS platform different from Klaviyo, Mailchimp, or Salesforce Marketing Cloud? Maropost is one product for email, SMS, and Journey Builder, built first for ecommerce retention and also used for lifecycle work. It is not a send-only ESP with texting added later, and it is not three tools you stitch with CSV.

What is Unified Contacts in Maropost email & SMS platform? Unified Contacts is the shared customer record. One profile holds email & SMS subscription status, tags, custom fields, and engagement history. Segments, campaigns, and Journey Builder all read that same record, so a VIP tag or an SMS opt-out applies everywhere.

Is Journey Builder a separate product or license in Maropost email & SMS platform? No. Journey Builder sits inside Maropost Marketing Cloud. Email, SMS, Unified Contacts, and Journey Builder are one product. It is not a separate tool to buy or sync beside the platform.

When we add SMS later in Maropost email & SMS platform, do we rebuild audiences? No. You add SMS on the same Unified Contacts and segments you already use for email. You do not export lists or rebuild audiences to start texting. You do need SMS consent and registration where required.

What integrations does Maropost email & SMS platform support? Commerce: Shopify, Neto by Maropost, Retail Express, Magento, and other carts, plus abandoned-cart and web tracking. CRM and ads: Salesforce, Microsoft Dynamics, Keap, ClickBank, Meta (Custom Audiences and Lead Ads), and Zapier. Custom stacks: REST, GraphQL, webhooks, SFTP, and API Event to start journeys from your own systems.

Which industries does Maropost email & SMS platform work with besides retail? The product does not lock you to retail. Besides ecommerce, teams use it for lead capture, welcome and nurture, transactional email & SMS, and re-engagement. If your work is keeping people engaged after signup, not catalog and cart, you are still in scope.

How do we migrate to Maropost email & SMS platform from our current email or SMS tool? Migration is fast. Book a demo. It is just a few clicks.

Technical documentation

Related pages

  • Explore Email — see the core email product inside the broader platform
  • Run Campaigns — follow the build, targeting, send, and measurement workflow
  • Create Email — explore how marketers create and personalize campaign content
  • Target Audience — see how customer data and segment logic shape the audience
  • Send Email — understand launch timing, testing, and deliverability controls
  • Measure Results — review revenue, performance, and lifecycle reporting after send