Guide Topics:
Why the relationship between marketing and commerce is essential for customer engagement.
Tips for marketing to consumers in order to stand out in today’s environment.
How to use engagement and transactional data to facilitate, inform and assess your strategy.
Summary:
78% of companies surveyed by Boston Consulting Group said they were unable to attribute value to individual customer touchpoints. This failure to connect marketing engagement and purchase behavior is the missing link in customer experience strategies.
Historically, marketing and commerce teams have operated independently of one another. In today’s world, however, marketers need data from both sectors in order to provide customers with a seamless and personalized experience that keeps them coming back.
