Section 01
Demand
Get your products in front of shoppers who now research through AI assistants as well as search and marketplaces, and fix the product data those tools read before your traffic arrives.
Holiday Success Guide 2026
The complete guide to winning BFCM 2026
Find the biggest opportunities for BFCM 2026, from winning early holiday demand to turning the first order into repeat purchases beyond Cyber Week.
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Includes the Unified Commerce Readiness Scorecard.
Section 02
Campaigns and offers
Plan your sends for when shoppers buy, grow email and SMS subscribers ahead of Cyber Week, and use tiers and thresholds to lift cart size without discounting deeper than you need.
Section 03
Operations
Keep price, stock, and the delivery date consistent on every channel, so the promise at checkout is one you can fulfill through peak.
Section 04
After peak
Turn first-time BFCM buyers into repeat customers using the order, delivery, and service record you already hold.
Included in the guide
Unified Commerce readiness scorecard
The guide includes a Unified Commerce Readiness Scorecard and a holiday checklist. Score six categories in five minutes to see what to fix before peak.
- 6 categories
- 5min to score
- 1 checklist
